Why New Zealand
New Zealand has long been recognised as a clean and green land, where the essential goodness is captured in the food and the products it produces. Our clean soils and waters ensure the highest purity of the raw material source and that the risk of product contamination from heavy metals and pollutants is greatly reduced. We are guardians of our land, and are among the leaders in the world for protecting our natural resources and biodiversity.
New Zealand's location makes it so special!
We produce some of the most bioactive-rich and nutritionally dense produce in the world. Scientists will often suggest that geographic isolation leads to variation and innovation within species.
There are very few regions of the world where this is more evident than in New Zealand. With its lush and fertile grassland plains, the geography of New Zealand drives the country’s agricultural economy.
The latitude ensures a year-round temperate climate that promotes grass fed livestock, arable grain production and horticulture.
Less well known is the fact that because of the seasonal hole in the ozone layer that migrates from the Antarctic pole each year and rests over the country, New Zealand produces some of the most bioactive-rich and nutritionally dense produce in the world.
New Zealand sunshine makes a big difference!
It is well known by international research scientists who study the effect of the atmosphere on plants and animals that New Zealand’s location in the South Pacific represents a unique case study into the effects of having a seasonal hole in the ozone layer.
The ozone layer acts as a natural filter in the atmosphere, which protects plant and animals from the increased UV irradiation from sunlight. Annually, scientists from around the world come to New Zealand to examine the impact of high UVB sunlight on plants and animals due to this natural hole in the ozone layer. What has been discovered is that plants take precautions to avoid overexposure to UV light by producing bio-actives such as flavonoids, phenolic compound, alkaloids, essential oils, etc. as well as phytoestrogens, all considered important compounds often exhibiting human health benefits.
New Zealand leads global research efforts to mitigate greenhouse gas emissions from primary production and, under recent legislation, became the first country in the world to include agriculture in a domestic emissions trading scheme.
We produce up to 75% of our electricity from renewable resources such as hydro, wind and geothermal power. This is targeted to rise to 90% by 2025 as we further harness our existing resources and utilise emerging energy resources such as biomass and tidal power.